Wyndham Vacation Rentals

The Challenge

MORE RESERVATIONS AT A LOWER NET COST-PER-SALE

When Wyndham Vacation Rentals (WVR) approached us, their paid search wasn’t performing to its full potential. Keywords weren’t aligned with relevant ad copy, they were pushing expired promotions, and conversion rates were low.

The Execution

ANALYSIS AND OPTIMIZATION

• Perform detailed analysis of each campaign and corresponding keywords
• Identify ways to eliminate budget waste
• Optimize keyword bids to improve average position across most efficient terms
• Add additional iterations of relevant keywords
• A/B-test promotional copy versus evergreen messaging
• Optimize display URLs to include query search terms

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The Results

More Efficiency, Greater Reach

Optimized budget allocation and decreased wasted spend increased ROAS by 295%. The improved relevance of ad copy to each keyword set contributed to improved quality scores, better average position, and lower CPCs, driving a 62% increase in CTR. Net cost-per-sale decreased 75%.