When Wyndham Vacation Rentals (WVR) approached us, their paid search wasn’t performing to its full potential. Keywords weren’t aligned with relevant ad copy, they were pushing expired promotions, and conversion rates were low.
ANALYSIS AND OPTIMIZATION
Perform detailed analysis of each campaign and corresponding keywords
Identify ways to eliminate budget waste
Optimize keyword bids to improve average position across most efficient terms
Add additional iterations of relevant keywords
A/B-test promotional copy versus evergreen messaging
Optimize display URLs to include query search terms
More Efficiency, Greater Reach
Optimized budget allocation and decreased wasted spend increased ROAS by 295%. The improved relevance of ad copy to each keyword set contributed to improved quality scores, better average position, and lower CPCs, driving a 62% increase in CTR. Net cost-per-sale decreased 75%.
RETURN ON AD SPEND
295% increase in Return on ad spend due 75% decreased cost-per-sale.
75% decrease in net cost per sale.
CLICK THROUGH RATE
62% increase in click through rate of paid search ads on Google and Bing.