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E&J Gallo Winery

The Challenge

Our client wanted to better compete on Google’s first page for organic, non-branded search. As a strategic partner, we aimed to increase organic site traffic and improve non-branded keyword rankings.

The Execution

Optimize & Promote

  • Audit site content
  • Develop fresh keyword strategy
  • Optimize website with a focus on non-branded keywords
  • Use off-page SEO to improve brand awareness
  • Support partners to optimize social media content
  • Develop blog content to meet user demand

The Results


The brand’s website has seen significant increases in organic site traffic since the program began, and traffic continues to outpace the previous year: 81% increase in year one, and a 62% increase in year two.


Organic Traffic

81% increase in organic traffic.


Keyword Rankings

105% increase in keyword rankings in top 3 positions on Google.