E&J Gallo Winery

The Challenge

Our client wanted to better compete on Google’s first page for organic, non-branded search. As a strategic partner, we aimed to increase organic site traffic and improve non-branded keyword rankings.

The Execution

Optimize & Promote

• Audit site content
• Develop fresh keyword strategy
• Optimize website with a focus on non-branded keywords
• Use off-page SEO to improve brand awareness
• Support partners to optimize social media content
• Develop blog content to meet user demand

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The Results

ORGANIC GROWTH YEAR OVER YEAR

The brand’s website has seen significant increases in organic site traffic since the program began, and traffic continues to outpace the previous year: 81% increase in year one, and a 62% increase in year two.