PF Chang's

The Challenge

Drive In-Store Sales, Increase Organic Traffic

Our client, a nationwide casual dining restaurant, wanted to better compete on Google’s first page for organic, non-branded local search. They were seeking to increase their customer base and drive sales by focusing on local search engine optimization (SEO) because of its proven ability to drive in-store sales.

The Execution

• Perform in-depth analysis of brand needs
• Analyze previous endeavors and assess opportunities
• Institute a localized plan to improve keyword rankings
• Optimize localized landing pages
• Syndicate location information
• Generate new citations
• Implement tracking and reporting to improve organic visibility and search traffic

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The Results

INCREASED SITE TRAFFIC AND PAGE 1 VISIBILITY YOY

Our client’s website has seen huge increases in organic site traffic and page 1 visibility since program inception and traffic continues to dramatically outpace the previous year. Organic visitors to the location pages continues to rise each month year-over-year.

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